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Ad Capsule: Insights from AAF Member Jack Greiner

"Blogamentals" As someone who maintains a blog I have decided there are only a few fundamentals but they are nonnegotiable. First, keep the content fresh. Don't go for stretches of inactivity. Second, respond to comments promptly. Finally, think less about you and more about your readers. Link to...

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Ad Capsule: Insights from AAF Member Jack Streitmarter

MUSIC connects us all While musical styles may change, one thing that remains consistent is the POWER of good music. In fact, a well written musical hook and lyric (storyline) sells a PRODUCT the same as it sells a hit song. Music is all about emotion. Music is all about memorability. Isn't this...

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