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Ad Capsule: Insights from AAF Member Jack Greiner

"Blogamentals" As someone who maintains a blog I have decided there are only a few fundamentals but they are nonnegotiable. First, keep the content fresh. Don't go for stretches of inactivity. Second, respond to comments promptly. Finally, think less about you and more about your readers. Link to...

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Ad Capsule: Insights from AAF Member Jack Streitmarter

MUSIC connects us all While musical styles may change, one thing that remains consistent is the POWER of good music. In fact, a well written musical hook and lyric (storyline) sells a PRODUCT the same as it sells a hit song. Music is all about emotion. Music is all about memorability. Isn't this...

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Ad Capsule: Insights from AAF Member Linda Virene

Mobile Ads Everywhere! Six years ago, if you had asked me about mobile, I'd have said Mobile What? Fast forward to today, and not only are our mobile phones smart, they've changed the way we reach and connect with our customers. Smart Phones are growing fast; the number has doubled over the past ...

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Ad Capsule: Insights from AAF Member Larry Holt

You've got mail! Really! Direct mail sounds archaic doesn't it? Why not just Tweet or Facebook your way to success? Not everyone Tweets or is on Facebook and many don't check email regularly. However, EVERYONE has a mailbox and most of us check our mail everyday. As a matter of fact, the average...

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