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Cincinnati Wins Big in District 5 ADDYs

AdClub Cincinnati Tops the Chart in District 5 ADDY® with Best of Show Award plus 7 Gold, 14 Silver and 4 Student Silver ADDYs Winning in the second tier of a three tier competition, AdClub Cincinnati claimed 26 ADDY winners in the AAF District 5 ADDY competition, including the following...

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Ad Capsule: Insights from AAF Member Margo Jacob

"Communicate-Don't decorate." Engaging images. Decorative fonts. Interesting textures and colors. All are powerful elements of design that can be used to effectively communicate your message. However, showing constraint by limiting the amount of font families to no more than two (try one serif an...

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Ad Capsule: Insights from AAF Member Jeff Bucalo

Will Video Reign King? Video is swiftly becoming the medium-du-jour for online content and ad spending. Apps like CNN are predominately video content. Over the next 4 years Desktop Video Ad Spending will increase 176.8% to $8.22 Billion. Mobile Video Ad Spending looks to jump 614.8%. But as quan...

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Ad Capsule: Insights from AAF Member Steve Gillen

Learn the Ropes . . . But Watch the Lines A local court's decision to jail one of the parties in a contentious divorce for his Facebook post about his estranged wife reminds us that, although free speech and social media may be empowering, they come with consequences. Use the technology; know you...

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Ad Capsule: Insights from AAF Member John Beard

Learn the Ropes . . . But Watch the Lines Emails-Welcome Guest or Nuisance When you send promotional emails to your customers or potential customers, don't wear out your welcome. Think of yourself as a guest in their inbox-ideally an invited guest. So only send emails when you have significant n...

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