AAF Cincinnati and dunnhumbyUSA Announce D2 Cincinnati: The First Customer-Centric Digital Marketing Conference

CINCINNATI--(BUSINESS WIRE)--dunnhumbyUSA, the world’s leading customer science company, and American Advertising Federation (AAF) Cincinnati today announced the launch of D2 Cincinnati (Digital Dialogue), a digital marketing conference to be held September 11-12, 2013, at Horseshoe Casino in Cincinnati, Ohio. The event is the first marketing conference focusing specifically on customer centricity, the concept of putting an organization’s customers at the center of their business and marketing decisions. Designed to capitalize on the wealth of consumer marketing and customer-centric companies in the Cincinnati area, D2 Cincinnati focuses on the intersection where brands, retailers and technology companies digitally connect with the consumer. Cincinnati has the highest per-capita concentration of branding professionals in the world and is the home of the largest consumer goods manufacturer (Procter & Gamble), the largest supermarket retailer (The Kroger Co.), and the largest department store chain (Macy’s) in the country.

“dunnhumby has the expertise, client network, industry credibility, and commitment to Cincinnati to help us reach a much larger and influential digital audience.”

D2 Cincinnati is a partnership between AAF Cincinnati, the non-profit advertising organization that spearheaded Cincinnati’s Digital Non Conference for five years, and dunnhumbyUSA, a joint venture of The Kroger Co. and London-based dunnhumby ltd. with U.S. headquarters in Cincinnati. “Our Digital Non Conference was a successful event, but we felt it was time to sync up with the evolution of digital marketing and focus on enhancing the end user’s digital experiences,” says Jack Streitmarter, former President of AAF Cincinnati, Co-Chair of D2 Cincinnati, and President of ScreamingBob.com. “dunnhumby has the expertise, client network, industry credibility, and commitment to Cincinnati to help us reach a much larger and influential digital audience.” dunnhumbyUSA, founded in the U.S. in 2003, has been a leading voice in the field of customer-centric marketing working with clients like Tesco, Procter & Gamble, Macy’s, PepsiCo, Coca-Cola and General Mills, among others.

“Everyone is eager to ‘do digital right,’ but the speed of change and complex digital marketing ecosystem can pull attention away from the heart of the business: the customers,” says Matt Nitzberg, Executive Vice President of Communications & Media, dunnhumbyUSA. “The goal of D2 Cincinnati is to bring together the best and the brightest minds in the digital field - brands, retailers, agencies, data experts, and technology companies - for a digital dialogue about customer-centric marketing, where it’s headed and how to succeed, in a city with a global reputation for brand-building innovation.”

D2 Cincinnati will be announcing more details for this two-day event including keynote speakers and registration information in the coming weeks. To stay updated on the latest news, or for more information on speaker and sponsor packages visit www.d2cincinnati.com or follow D2 Cincinnati on Twitter @d2Cincinnati #d2Cincy.

About dunnhumbyUSA:

dunnhumby is the world’s leading customer science company. We analyze data and apply insights from more than 400 million customers across the globe to create better customer experiences and build loyalty. Our insights and strategic process help clients create competitive advantage and enjoy sustained growth. dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. dunnhumby employs more than 2,000 employees in offices throughout Europe, Asia and the Americas, and serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy's, PepsiCo and Procter & Gamble. For more information, please visit us at www.dunnhumby.com.

About AAF Cincinnati:

A staple in the local business community for 109 years, AAF Cincinnati's mission is to advance the region’s advertising and communications community by creating opportunities for its members to exchange ideas, enrich careers, and inspire creativity. An incorporated nonprofit organization, AAF Cincinnati is an affiliate of (and one of the original 1905 founding members of) the American Advertising Federation (AAF). Headquartered in Washington, D.C., AAF is the "Unifying Voice for Advertising"—the oldest national advertising trade association, representing more than 40,000 professionals in the advertising industry.

For D2 Cincinnati
Ann Keeling or Suzanne Blackburn, 513-381-3248
[email protected]
[email protected]