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Ad Capsule: Insights from AAF Member Jeff Bucalo

Will Video Reign King?

Video is swiftly becoming the medium-du-jour for online content and ad spending. Apps like CNN are predominately video content. Over the next 4 years Desktop Video Ad Spending will increase 176.8% to $8.22 Billion. Mobile Video Ad Spending looks to jump 614.8%.

But as quantity increases, I do not believe that quality should fall. There are ways to create good, relevant, quality video without breaking the client's budget. The sooner you hop on this bandwagon, the better off your clients will be.

Jeff Bucalo
Director of Client Services, Strata-G/ EMA

Like to share your thoughts and wisdom in the AAF Cincinnati's Ad Capsule? Contact US: 513.984.9990