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Ad Capsule: Insights from AAF Member Jack Streitmarter

Posted by admin on 02/21/2012 12:00 am  

MUSIC connects us all

While musical styles may change, one thing that remains consistent is the POWER of good music. In fact, a well written musical hook and lyric (storyline) sells a PRODUCT the same as it sells a hit song.

Music is all about emotion. Music is all about memorability. Isn't this what we strive for in advertising our Brand? (rhetorical question)

The power of yoru brand might be best served throught he POWER of MUSIC! Use it well - and sing all the way to the bank!

Jack Streitmarter
President & Creative Director, Sound Images Productions
www.ScreamingBob.com

Like to share your thoughts and wisdom in the AAF Cincinnati's Ad Capsule? Contact US: 513.984.9990