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Ad Capsule: Insights from AAF Member Larry Holt

Posted by admin on 02/07/2012 12:00 am  

You've got mail! Really!

Direct mail sounds archaic doesn't it? Why not just Tweet or Facebook your way to success?

Not everyone Tweets or is on Facebook and many don't check email regularly. However, EVERYONE has a mailbox and most of us check our mail everyday. As a matter of fact, the average time spent perusing mail is 20 minutes per day!

Direct mail is also very effective for geographic targeting - not always easy in the digital world.

Archaic? Yes…because it works!

Larry Holt
Max Marketing & Productions
www.maxmarketingonline.com

Like to share your thoughts and wisdom in the AAF Cincinnati's Ad Capsule? Contact US: 513.984.9990