Media Insights
In a recent article in MediaPost - the Top 50 Brands showing the fastest growth in customer relationships and financial value all had a core mission statemnt of improving people's lives. Starbuck's, Zappos, and IBM were among the companies with higher goals than just selling products: bring people together, make people happy and solve problems. This is why consumers engage with their brand. I think I will have a cup of coffee while shopping for shoes online and think about it.
Rose Wesselman | Client Stragtegy Director
Empower Media Marketing
www.empowermm.com
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