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AAF CINCINNATI ANNOUNCES D2 CINCINNATI 2014: THE ORIGINAL CUSTOMER-CENTRIC DIGITAL MARKETING CONFERENCE RETURNS SEPT. 22-23

CINCINNATI, OH – May 21, 2014 –  The American Advertising Federation (AAF) Cincinnati today announced the 2014 launch of  D² Cincinnati Digital Dialogue, Cincinnati’s seventh annual digital marketing conference scheduled for September 22-23, 2014, at Horseshoe Casino. The event, which has evolved from the original 2008 digital marketing conference, focuses on customer centricity — the idea of putting customers at the center of an organization’s business and marketing decisions. D² Cincinnati, designed to capitalize on the wealth of consumer marketing and customer-centric expertise in the Cincinnati area, focuses on the intersection where brands, retailers and tech companies digitally connect with the consumer.  Cincinnati has the highest per-capita concentration of branding professionals in the world and is the home of the largest consumer goods manufacturer (Procter & Gamble), the largest supermarket retailer (The Kroger Co.), and the largest department store chain (Macy’s) in the country.

            D² Cincinnati is an event hosted by AAF Cincinnati, the non-profit advertising organization that spearheaded Cincinnati’s first Digital Non Conference and its evolution into D² Cincinnati over the past 6 years. “This two day event will be jam packed with speakers highlighting the “Why” and the “How” to understand the end user’s digital experiences,” says Jack Streitmarter, former President of AAF Cincinnati and President of Screaming Bob.com.

            “As consumers and shoppers increase their digital engagement along the path-to-purchase, retailers and brand owners are scrambling to answer fundamental questions. These include how should we change our marketing investment, how should we play in the digital space, how should we measure the effectiveness of our efforts, and who is doing it well? The companies who can answer these questions successfully will earn sales, loyalty, and customer engagement, while resetting the bar for marketing performance,” says Matt Nitzberg, Head of Merger & Acquisition Strategy for dunnhumby ltd. and last year’s co-chair of the event. “On September 22 and 23, D² Cincinnati will once again bring together the best and the brightest minds in the digital field – brands, retailers, agencies, data experts, and technology companies – for a lively digital dialogue about customer-centric marketing, where it’s headed and how to succeed, in a city with a global reputation for retail and brand-building innovation.”

            D² Cincinnati will soon announce more details for this two-day event including keynote speakers and registration information. To stay up to date on the latest news, or for more information on speaker and sponsor packages, visit www.d2cincinnati.com or follow D² Cincinnati on Twitter @d2Cincinnati #d2Cincy.

About AAF Cincinnati:

A staple in the local business community for 110 years, AAF Cincinnati's mission is to advance the region’s advertising and communications community by creating opportunities for its members to exchange ideas, enrich careers, and inspire creativity. An incorporated nonprofit organization, AAF Cincinnati is an affiliate of (and one of the original 1905 founding members of) the American Advertising Federation (AAF). Headquartered in Washington, D.C., AAF is the "Unifying Voice for Advertising"—the oldest national advertising trade association, representing more than 40,000 professionals in the advertising industry.