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Ad Capsule: Insights from AAF Member Julie Mullins
Posted by admin on 06/19/2012 12:00 am
Time to Think
As a writer, I'm always searching for le mot juste, the right word. And in our deadline-driven industry, I need to bring words together quickly and meaningfully. A favorite former boss used to say, "You can rush many things-you can work faster, skip some steps in the process, and so on-but you can't rush the time it takes to think." I believe in taking the time to develop thoughtful copy and content-because what you say matters as much as how you say it.
Julie C. Mullins
Julie C. Mullins, Inc.
