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Ad Capsule: Insights from AAF Member Dan Phenicie

Posted by admin on 06/14/2012 12:00 am  

Narrative: the Crucial Tie that Binds All Video

It's crucial to have a narrative thread that runs throughout a video.  Otherwise it's just a directionless collection of moving images.  Everything has a story to tell and identifying the narrative elements begins by determining what you want people to think and feel after watching a video.  Effective video production is like a puzzle.  It's all about finding the right images to go with the right part of the narrative then matching that with the right piece of music.  The effect is powerful when done properly.

 

Dan Phenicie
Executive Producer & Director of Business Development

Seven/Seventy-Nine
http://www.779video.com