Article Archives
- April 2021
- March 2021
- January 2021
- November 2020
- October 2020
- July 2020
- March 2019
- September 2018
- August 2018
- February 2018
- December 2017
- September 2017
- August 2017
- June 2017
- March 2017
- January 2017
- December 2016
- May 2016
- March 2016
- January 2016
- August 2015
- May 2015
- February 2015
- December 2014
- September 2014
- August 2014
- July 2014
- May 2013
- April 2013
- March 2013
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- All Current Articles
Article Categories
News Articles
Ad Capsule: Insights from AAF Member Rose Wesselman
Media Insights
In a recent article in MediaPost - the Top 50 Brands showing the fastest growth in customer relationships and financial value all had a core mission statemnt of improving people's lives. Starbuck's, Zappos, and IBM were among the companies with higher goals than just selling produc...
Read More
Ad Capsule: Insights from AAF Member Michel Keidel
Negative advertising is just so...negative
I like my commercials to be enjoyable, entertaining and tell a positive story. And most people do, or advertising wouldn't work for our clients. It's a priviledge to have my spots run in your living room and on your car stereo. Yet we let politicians go ...
Read More
Ad Capsule: Insights from AAF Member Mike Zitt
Mike Zitt's positive tips!
Work with people you like - it's the reason I started my own business. Paycheck or not, I don't have time for disrespectful people. It drains your creativity energy, and it's not worth the price.
Do something for free - Balance is important here but the right projects ...
Read More
