News Articles

Ad Capsule: Insights from AAF Member Julie Mullins

Time to Think As a writer, I'm always searching for le mot juste, the right word. And in our deadline-driven industry, I need to bring words together quickly and meaningfully. A favorite former boss used to say, "You can rush many things-you can work faster, skip some steps in the process, and so o...

Read More

Ad Capsule: Insights from AAF Member Dan Phenicie

Narrative: the Crucial Tie that Binds All Video It's crucial to have a narrative thread that runs throughout a video. Otherwise it's just a directionless collection of moving images. Everything has a story to tell and identifying the narrative elements begins by determining what you want people t...

Read More